Ciara has become a busy entrepreneur during the pandemic, with a fashion house and a rum brand — and now she’s launching her own skin care line.
The “Level Up” singer named her new company OAM, an acronym for “on a mission.”
OAM will debut on September 15 with five products that she’s tested on 96 women of various skin tones.
“I would say this is truly a missing piece in skin care today,” the Grammy winner told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.”
The line includes the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer.
Ciara explains why vitamin C is so important.
“It helps to protect. It helps to correct. It helps to prevent,” she says. “You need that vitamin C to give you that glowing skin that we’re always looking for.”
After launching her House of LR&C fashion company in 2020 and becoming a co-owner of Ten To One Rum in 2021, the versatile entertainer says skin care was next on her list.
“I had a vision for things that were important to me to check off on my dream list of things to accomplish,” Ciara shared. “This was one of them.”
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