Diddy and Swizz Beatz are vowing to boycott Adidas after Kanye West claimed the company allegedly copied his designs.
“This war wasn’t about money. It was about control of our families, of our business, of our story,” Ye commented on Instagram. “I gave them the opportunity to settle this quietly.”
Diddy is now demanding that Adidas properly respect West.
“Since the era of Run-DMC, @Adidas has always used Hip Hop to build its brand and make billions off of our culture,” the Bad Boy Entertainment founder commented. “BUT WE ARE MORE THAN JUST CONSUMERS NOW, WE’RE THE OWNERS. @KanyeWest and @Yeezy are the reason Adidas is relevant to culture. WE KNOW OUR VALUE! I’m done wearing Adidas products until they make this right!! We have to support each other!!”
Swizz Beatz also stood with Kanye in protesting against Adidas.
“I usually mind my business but this is DEAD WRONG! If we let them do this to @kanyewest it will happen to us also! This man created this groundbreaking innovation and it should be respected as a creative!” the Grammy winner wrote.
“YE is only asking for his work to be respected and not stolen that’s not crazy to me!!: he continued. “We not buying these !!!!!!!!!!!!@adidas you’re supposed to be original do the correct thing please!!!”
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