Why Advertise

HIP-HOP?

“Hip-Hop is the Dominant Genre in the U.S. For The First Time” (Nielsen 2017)

  • Hip-Hop Consumer Annual Spending Power: $500 BILLION
  • 75% of music listeners are listening to Urban music
  • 70% of Hispanic adults are hip-hop listeners
  • 29% of music streams are Hip-Hop/R&B; more than the next two genres combined
  • Hip-Hop Age Demographic: 18-34 (47%), 35-54 (30%)
  • Hip-Hop Gender: Female (52%), Male (48%)
  • WHY WEOA?

    • General marketing efforts are inadequate in reaching multicultural consumers
    • WEOA works with our clients to tailor their advertising message to reach the target demographics
    • WEOA is the only Hip-Hop/R&B radio station in the market
    • We avoid a mass-market approach and embrace a targeted strategy
    • We deliver messages that resonate with the consumer market
    • We drive listeners to advertiser’s business and website
    • Maximum reach and frequency
    • WEOA is Affordable, Cost Efficient, Great ROI

    IF YOU’RE NOT TARGETING THE HIP-HOP CONSUMER; YOU’RE LEAVING $$ ON THE TABLE!