“Hip-Hop is the Dominant Genre In The U.S. For The First Time” (Nielsen 2017)
- GENDER: Male 48% Female 52%
- AGE: 18-34 (47%) 35-54 (30%)
- 75% of music listeners are listening to Urban music
- 70+% of Hispanic adults are Hip-Hop listeners
- 29% of music streams is Hip-Hop/R&B; more than next two genres combined
- 92% of Millennials listen to radio Weekly
- “Nearly everywhere you look – listen – Hip Hop is making a big splash” (Nielsen 2015)
WHY WEOA
WEOA is the only Hip-Hop/R&B radio station in the market
We avoid mass-market approach and embrace a targeted strategy
We deliver messages that resonate with the community
WEOA enables advertisers to speak directly to the target consumer market
We drive consumers to advertisers’ website
WEOA is Affordable, Fit any budget, Great ROI, Help increase profits
WEOA is less expensive to buy allowing clients to afford maximum reach and frequency
IF YOU’RE NOT TARGETING THE HIP-HOP CONSUMER; YOU’RE LEAVING $$ ON THE TABLE!
TIME SPENT LISTENING
Research Shows Urban music listeners stay tuned-in through commercial breaks.
THE AUDIENCE
WEOA Hip-Hop and R&B draws a niche audience:
GENDER: Male 48% Female 52%
AGE: 18-34 (47%) 35-54 (30%)
92% of Millennials listen to radio Weekly
THE MUSIC
“Hip-Hop is the Dominant Genre In The U.S.” (Nielsen 2017)
75% of music listeners are listening to Urban music
70+% of Hispanic adults are Hip-Hop listeners
29% of music streams is Hip-Hop/R&B; more than next two genres combined
92% of Millennials listen to radio Weekly
“Nearly everywhere you look-listen Hip Hop is making a big splash” (Nielsen 2015)
ARTISTS
Migos
Drake
Kendrick Lamar
Cardi B
Chris Brown
Bruno Mars
Miguel
DJ Khaled
G-Easy
The Weeknd
Post Malone
Xxxtencion
