Profile

“Hip-Hop is the Dominant Genre In The U.S. For The First Time” (Nielsen 2017)

  • GENDER: Male 48% Female 52%
  • AGE: 18-34 (47%) 35-54 (30%)
  • 75% of music listeners are listening to Urban music
  • 70+% of Hispanic adults are Hip-Hop listeners
  • 29% of music streams is Hip-Hop/R&B; more than next two genres combined
  • 92% of Millennials listen to radio Weekly
  • “Nearly everywhere you look – listen – Hip Hop is making a big splash” (Nielsen 2015)

WHY WEOA

  • WEOA is the only Hip-Hop/R&B radio station in the market
  • We avoid mass-market approach and embrace a targeted strategy
  • We deliver messages that resonate with the community
  • WEOA enables advertisers to speak directly to the target consumer market
  • We drive consumers to advertisers’ website
  • WEOA is Affordable, Fit any budget, Great ROI, Help increase profits
  • WEOA is less expensive to buy allowing clients to afford maximum reach and frequency
  • IF YOU’RE NOT TARGETING THE HIP-HOP CONSUMER; YOU’RE LEAVING $$ ON THE TABLE!
  • TIME SPENT LISTENING

    Research Shows Urban music listeners stay tuned-in through commercial breaks.

    THE AUDIENCE

    WEOA Hip-Hop and R&B draws a niche audience:

  • GENDER: Male 48% Female 52%
  • AGE: 18-34 (47%) 35-54 (30%)
  • 92% of Millennials listen to radio Weekly
  • THE MUSIC

    “Hip-Hop is the Dominant Genre In The U.S.” (Nielsen 2017)

  • 75% of music listeners are listening to Urban music
  • 70+% of Hispanic adults are Hip-Hop listeners
  • 29% of music streams is Hip-Hop/R&B; more than next two genres combined
  • 92% of Millennials listen to radio Weekly
  • “Nearly everywhere you look-listen Hip Hop is making a big splash” (Nielsen 2015)

    ARTISTS

  • Migos
  • Drake
  • Kendrick Lamar
  • Cardi B
  • Chris Brown
  • Bruno Mars
  • Miguel
  • DJ Khaled
  • G-Easy
  • The Weeknd
  • Post Malone
  • Xxxtencion