“Hip-Hop is the Dominant Genre In The U.S. For The First Time” (Nielsen 2017)…

• GENDER: Male 48% Female 52%
• AGE: 18-34 (47%) 35-54 (30%)
• 75% of music listeners are listening to Urban music
• 70+% of Hispanic adults are Hip-Hop listeners
• 29% of music streams is Hip-Hop/R&B; more than next two genres combined
• 92% of Millennials listen to radio Weekly
• “Nearly everywhere you look – listen – Hip Hop is making a big splash” (Nielsen 2015)

WHY WEOA

• WEOA is the only Hip-Hop/R&B radio station in the market
• We avoid mass-market approach and embrace a targeted strategy
• We deliver messages that resonate with the community
• WEOA enables advertisers to speak directly to the target consumer market
• We drive consumers to advertisers’ website
• WEOA is affordable, fit any budget, great ROI, help increase profits
• IF YOU’RE NOT TARGETING THE HIP-HOP CONSUMER; YOU’RE LEAVING $$ ON THE TABLE!

TIME SPENT LISTENING

Research Shows Urban music listeners stay tuned-in through commercial breaks.

$500 BILLION annual spending power of Hip-Hop consumer market!